Scope - Brand Identity
When: Dec. 2017 - Jan. 2018
Where: School (Yrgo)
Software: Figma, Wordpress, Illustrator, InDesign, After Effects and Photoshop
Duration: 6 weeks
A fellow student and I got the opportunity to work with the startup company Scope. Scope develops a tool for online gamers to analyze their skills and match them with other players. They asked us to create a brand identity for them and to create a responsive design for their webpage. We agreed to develop a logo, social media banners, posters, business cards, a website design and to implement their new landing page using WordPress.
We got two things from Scope initially; information about their users they had collected and keywords that they wanted us to work with - original, strong, enthusiastic, professional, relaxed attitude and fun while serious. We created loose personas based on their data. We also analyzed businesses similar to Scope, summarizing what we liked and disliked about their identities. We incrementally developed a design in Figma, starting with simple wireframes and then developing alternative designs. Scope was involved throughout the process, giving us feedback on our designs and adding to our understanding of what they are looking for.
This is the final design. We went with a dark style and strong contrasting colors. The design is meant to communicate gaming immediately and be similar to other gaming services while standing out with the use of the stronger contrasting colors and soft font.
There are many other companies with the same name, so it was important to us to distinguish the logo from these and clearly communicate that we are a gaming company.
The web design is responsive and meant to work equally well on a desktop as a phone – we wanted the user to be comfortable using the phone version both while away from their computer as well as in parallel while gaming. We used custom assets for more distinguishing parts of the design like the background image. The icons are generic free flat icons, as we reasoned these would be easy to expand upon for Scope one we left the project.
Scopes full webpage is a social network with rich features. As such we were only able to design the main pages, meaning for them to be used as a framework easy to expand to all pages. The landing page is working in WordPress.
Scope liked it
We had a great collaboration with Scope and they were super happy with the design. At the time of ending the project we agreed for them to buy the design from us.
I decided to summarize the project with Scope after finishing the project. I made a case film presenting the design, even adding some suggested animations to the design.