Belysningsdesign - E-commerse and Design System
When: March 2018
Where: School (Yrgo)
Duration: 1 week
For this school project me and 2 classmates partnered up with Wipcore. We were tasked with creating a design system for E-commerce. At the time of creating the design system we did not know what companies products we would populate it with.
In the second half of the project, Wipcore assigned us to populate the design system with belysningsdesign.se's outlet products and to design for an archetype user called “Bargain Fanny”.
We started the project by analyzing online stores like H&M and Ebay, looking for general solutions for e-commerce. With these solutions as references we created our general design system. When we were assigned belysningsdesign.se, we created journey maps - both exploring how we envision that we would go about achieving certain tasks and how we think “Bargain Fanny” would do it.
Our focus was on crafting a design similar to belysningsdesign’s original look, as our outlet would be a subsection of their main e-commerce page. Our goal was to create a minimalist and understandable design whilst encouraging shopping.
We highlight the new low prices while keeping the original price greyed out but visible to signal how great a deal a product is. With “Bargain Fanny” in mind, we added features to make it easy for customers to compare similar products, other products by the same designer and to quickly see the light temperature of a lamp to help her understand the products better. “Bargain Fanny” knows how to find the right product at the lowest price online, and we want her to feel enabled to do this within the boundaries of belysningsdesign.se.